Did you know?
Did you know?
Did you know?
FACT #1
The e-commerce market in Germany is booming, and 'Buy Now, Pay Later' (BNPL) is becoming increasingly popular. According to a 2022 study by Statista, around 23% of German online shoppers already choose BNPL as their preferred payment method.
The e-commerce market in Germany is booming, and 'Buy Now, Pay Later' (BNPL) is becoming increasingly popular. According to a 2022 study by Statista, around 23% of German online shoppers already choose BNPL as their preferred payment method.
FACT #2
While traditional payment methods like credit cards, PayPal, and direct debit continue to dominate the market, Buy Now, Pay Later (BNPL) is rapidly growing and gaining importance compared to these traditional options.
While traditional payment methods like credit cards, PayPal, and direct debit continue to dominate the market, Buy Now, Pay Later (BNPL) is rapidly growing and gaining importance compared to these traditional options.
How does "Pay Later" work?
Revenue up & Cancellations down
Studies show that 'Buy Now, Pay Later' (BNPL) can increase purchases by up to 30%, as customers are more inclined to buy when payment can be deferred.
Studies show that 'Buy Now, Pay Later' (BNPL) can increase purchases by up to 30%, as customers are more inclined to buy when payment can be deferred.
Attractive to new audiences
BNPL (Buy Now, Pay Later) excites primarily younger buyers, such as Millennials and Gen Z, who prefer not to use credit cards but still want to remain flexible.
BNPL (Buy Now, Pay Later) excites primarily younger buyers, such as Millennials and Gen Z, who prefer not to use credit cards but still want to remain flexible.
Ahead of the competition
Many large stores and platforms already rely on BNPL.
Those who do not offer it risk losing customers to competitors.
Many large stores and platforms already rely on BNPL.
Those who do not offer it risk losing customers to competitors.
Happy customers stay
BNPL increases satisfaction by creating financial freedom when purchasing. Happy customers are more loyal and gladly return for more shopping.
BNPL increases satisfaction by creating financial freedom when purchasing. Happy customers are more loyal and gladly return for more shopping.
Maximize revenue & minimize drop-offs
Without BNPL, customers often abandon their purchase, especially when they're unable or unwilling to pay right away. This results in more drop-offs and lost revenue.
Without BNPL, customers often abandon their purchase, especially when they're unable or unwilling to pay right away. This results in more drop-offs and lost revenue.
Counteracting customer churn
In the current market situation, customers quickly switch to providers that offer BNPL, which results in lost sales.
In the current market situation, customers quickly switch to providers that offer BNPL, which results in lost sales.
© Green Banana Group GmbH
Hanauer Landstraße 182f
60314 Frankfurt am Main
Email: contact@greenbanana.group
Phone: +49 69 943409-260
© Green Banana Group GmbH
Hanauer Landstraße 182f
60314 Frankfurt am Main
Email: contact@greenbanana.group
Phone: +49 69 943409-260
© Green Banana Group GmbH
Hanauer Landstrasse 182f
60314 Frankfurt am Main
Email: contact@greenbanana.group
Phone: +49 69 943409-260